Candy
Project Overview
Candy sought to create a groundbreaking digital platform where Major League Baseball (MLB) fans could connect through officially licensed collectibles. Utilizing blockchain technology, the goal was to transform fan engagement by enabling a secure marketplace for buying, selling, and trading digital assets. The design approach centered on creating a visually immersive and user-friendly experience tailored specifically for sports collectors.
Our Solution & Approach
To address Candy's needs, the focus was on building a seamless, user-centered experience that enhances engagement and simplifies NFT purchasing. This led to the development of an intuitive dashboard with dedicated sections—Home, My Collection, Marketplace, and Profile—ensuring effortless navigation and a clear user journey. An interactive mystery pack purchasing system was also introduced, to add a sense of excitement and surprise. Detailed collectible views showcase essential information, including rarity, edition, and stats, enriching the overall platform appeal and enabling users to make informed decisions about their collections.
Impact & Results
The enhanced user experience led to higher engagement and satisfaction. Key features like the mystery pack and detailed collectible views were particularly well-received, driving increased retention and trading activity.
From launch through the MLB season, Candy’s platform generated over $1 million in NFT sales, capturing fans’ enthusiasm and solidifying its place in the market. The success of the launch and the strength of the core technology team boosted investor confidence, leading to a $100 million investment and a $1.5 billion valuation.
Ready to Transform Your Digital Product?
Candy’s NFT marketplace showcases how a strategic, user-centered design can drive engagement, enhance user experience, and inspire investor confidence. If you’re aiming to bring your digital product to life with a design that captivates users and attracts funding, let’s discuss how to turn your vision into reality. Connect today to explore solutions that are crafted for your audience and geared toward tangible results.
Responsibilities
- User-centered NFT marketplace for MLB collectibles
- Engaging mystery pack feature for enhanced user interaction
- Tailwind-based design system tailored for brand alignment
- Optimized mobile experience with responsive, adaptive design
- AAA accessibility compliance for an inclusive experience
Tools Used:
Figma, Jira, Storybook, Miro, Adobe Suite, Notion
Target Audience
Candy's platform appeals to sports enthusiasts and collectors looking for officially licensed MLB digital collectibles, as well as tech-savvy individuals interested in blockchain and NFTs. Both experienced collectors and new users find a platform that is easy to navigate and designed to provide a thrilling collectible experience.
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Ready to take your product to the next level?
Let’s discuss how we can bring your innovative ideas to life.
-Chay Land, Product Design Consultant