Dacik

Project Overview

Dacik needed a digital experience that simplified the complexity of subscription meal prep—customizing based on diet, delivery area, and user preferences. Our goal was to clarify the offering, improve user confidence, and reduce support friction.

Our Role

We led a full website redesign with brand strategy and UX research to:
• Streamline onboarding and checkout flows
• Clarify how the service works and who it’s for
• Improve site structure for faster decisions and fewer questions
• Surface the most important information upfront (delivery zones, customization options, subscription breakdown)
• Create a mobile-first design that balanced clarity with warmth

Research & Analysis

The website overhaul reduced customer support time by over 200 hours, allowing for greater focus on customer engagement and satisfaction. Enhanced subscription management enabled the Dacik team to efficiently handle recurring orders, and the visually appealing layout and intuitive interface led to a significant increase in new subscriptions.

Top Issues Identified

• Lack of understanding of Dacik’s meal prep and delivery model
• Unawareness of customizable meal and delivery options
• Dietary restriction input was not clearly communicated
• Subscription model was confusing to potential customers

Impact & Results

The redesign significantly improved how users engaged with the platform.
Customer service tickets dropped by over 200 in the first two weeks. Subscription signups increased by 15%, and users were better able to understand pricing and delivery options. Most notably, tailored meal plan subscriptions grew by over 38% after launching the new flow.

Ready to Simplify and Scale Your Platform?

We help subscription-based brands deliver better UX, stronger clarity, and real business impact—without the bloat.