Dacik

Project Overview

Dacik Fit Foods, a meal prep service, offers fresh, healthy meals across Southern California with customizable plans, dietary options, and flexible delivery schedules. The brand’s mission was to simplify ordering, streamline operations, and support dietary preferences. The website needed to clearly communicate Dacik’s subscription-based model and reduce the administrative load on their team.

Our Solution & Approach

The project focused on creating a straightforward onboarding system that accommodated flexible meal plans and dietary preferences. Key elements included intuitive navigation, a streamlined order management system, and interactive elements that made it easy for customers to select meal types and delivery schedules. Dacik's branding, wireframing, user flows, testing, and custom photography were all developed to align with the brand's health-focused image and make the ordering process as smooth as possible.

Research & Analysis

The website overhaul reduced customer support time by over 200 hours, allowing for greater focus on customer engagement and satisfaction. Enhanced subscription management enabled the Dacik team to efficiently handle recurring orders, and the visually appealing layout and intuitive interface led to a significant increase in new subscriptions.

Top Issues Identified

• Lack of understanding of Dacik’s meal prep and delivery model
• Unawareness of customizable meal and delivery options
• Dietary restriction input was not clearly communicated
• Subscription model was confusing to potential customers

Design Strategy

Based on research insights and discussions with the Dacik team, we highlighted the top user needs: clear explanation of the service, customization options, and seamless subscription integration. The final design provided an easy-to-understand flow explaining Dacik’s offerings, meal plan types, and how customers could personalize them according to their needs. We used vibrant visuals to create an inviting, health-focused look.

Impact & Results

• Reduced Administrative Work: Over 200 hours saved by minimizing customer support calls
• Automated Weekly Subscriptions: Set up over 150 recurring plans, streamlining the ordering process
• Reduced Customer Confusion: Enhanced understanding of the business model and meal options, leading to fewer questions
• Increased Sales: Total sales improved by over 35% after implementing the new website

Ready to Transform Your Business?

If you’re looking to simplify operations and offer an easy-to-navigate digital experience for your customers, let’s discuss how we can enhance your brand and elevate user engagement.