Katalyst
Project Overview
Katalyst’s EMS product harnesses electro muscle stimulation (EMS) to provide an innovative, low-impact workout solution for fitness enthusiasts. Initially, Katalyst’s onboarding process relied heavily on 1:1 coaching to guide users in setting up the EMS suit, which limited scalability and kept coaches occupied with basic training instead of creating new workouts. To enable growth, Katalyst needed a scalable digital onboarding solution and a reliable activity tracker that could help users independently set up, use, and track their progress with the EMS suit.
Our Solution & Approach
The project involved designing a native iOS app using Swift. The new onboarding flow was crafted to guide users through the setup process independently, with interactive, step-by-step instructions that ensured they could correctly put on the EMS suit and understand its functionalities without needing personal coaching. Additionally, a comprehensive activity tracker was developed, allowing users to monitor their workout progress, track milestones, and set personalized goals. We continuously refined the onboarding and tracking features based on user session feedback, making the app even more intuitive and user-friendly.
Impact & Results
The digital onboarding process significantly reduced the need for 1:1 coaching, freeing up coaches to focus on developing new workouts and advanced training programs. The new setup allowed Katalyst to scale effectively, accommodating more users without increasing coaching demands. The enhanced onboarding experience and activity tracking resulted in a 50% increase in user retention, and users reported greater satisfaction with the streamlined and accessible fitness journey. Our efforts also increased Katalyst's record-breaking pre-orders, with over 7,000 individuals on the waiting list.
Ready to Take Your Product to the Next Level?
Katalyst’s digital transformation demonstrates how a scalable, user-centered design approach can drive engagement, retention, and growth. Whether you're looking to streamline onboarding, enhance user tracking, or create a seamless user experience, let’s discuss how we can help bring your product vision to life with impactful, intuitive design solutions.
Key Deliverables
- Created an EMS System onboarding process with a step-by-step video guide
- Developed an activity tracker for real-time workout monitoring and feedback
- Designed an interactive insights tab displaying daily and monthly stats for progress tracking
- Conducted user research and refinement test sessions to iteratively enhance the product
- Custom iOS design system ensuring consistency across the app
- AAA accessibility compliance for an inclusive experience
Tools Used:
Figma, Jira, Adobe Suite
Target Audience
Katalyst caters to fitness enthusiasts, health-conscious users, and busy professionals looking for a scalable, low-impact workout solution that provides structured guidance and progress tracking.
Ready to take your product to the next level?
Let’s discuss how we can bring your innovative ideas to life.
-Chay Land, Product Design Consultant