Kayanoya

E-Commerce Platform for Japanese Culinary Heritage
B2C
E-Commerce
Food & Beverage
Project Overview

Kayanoya wanted to bring its tradition of Japanese culinary craftsmanship to the U.S. market. The goal was to build a platform that shared the brand’s story, showcased artisanal products, and helped new audiences engage with its legacy of flavor and quality.

Our Role

We designed a custom e-commerce experience that:
• Highlighted Kayanoya’s story through immersive visuals and content
• Integrated MongoDB for dynamic product and recipe management
• Created a responsive layout optimized for product exploration and storytelling
• Added a dedicated recipe section to drive engagement and browsing time
• Ensured mobile-friendly shopping across devices

Impact & Results

User engagement increased by 35% in the first quarter, with more time spent on recipe and product pages. Conversion rates rose by 20%, while the bounce rate decreased by 15%, showing stronger visitor interest and an appreciation for Kayanoya’s culinary offerings.

Ready to Share Your Brand’s Story?

Let’s build a digital experience that invites people in—and keeps them coming back.

Key Deliverables:
  • Custom website UX + content structure
  • MongoDB data management integration
  • Dynamic recipe and product visuals
  • SEO-optimized content for discovery
  • Scalable layout for future product expansion
Tools Used:

MongoDB, Figma, Photoshop, Google Analytics, Adobe Suite

Target Audience

U.S.-based culinary enthusiasts interested in Japanese cooking; consumers seeking quality, traditional ingredients and recipes.

Portrait of Chay Land, a senior product designer, smiling and looking professional. Chay has dark hair, wearing a business casual outfit, with a clean background that highlights her friendly and approachable demeanor.
Let’s Build the Right Product—Together

Whether you're launching something new or refining what already exists, we help you design with clarity, purpose, and results in mind.

-Chay Land, UI/UX Design & Consultant