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Kayanoya
Project Overview
Kayanoya, a culinary brand rooted in Japanese tradition, wanted to bring its philosophy to the U.S. market by showcasing its artisanal products and emphasizing authenticity. The goal was to build a platform that allowed users to explore Kayanoya’s cultural heritage while accessing quality culinary products like dashi and infused salts.
Our Solution & Approach
The website was designed with a clean, user-friendly interface that highlighted the unique story of Kayanoya’s products. Using MongoDB for data management, the platform combined high-quality visuals and informative content about traditional Japanese ingredients. Recipes were featured prominently, encouraging users to stay on the site longer as they explored cooking ideas and culinary tips. The focus was on providing a clear, informative experience without unnecessary complexity.
Impact & Results
User engagement increased by 35% in the first quarter, with more time spent on recipe and product pages. Conversion rates rose by 20%, while the bounce rate decreased by 15%, showing stronger visitor interest and an appreciation for Kayanoya’s culinary offerings.
Ready to Transform Your Culinary Brand?
If you’re ready to build a digital presence that respects your brand’s heritage and engages users, let’s discuss how we can make it happen.
Key Deliverables:
- Custom website design
- MongoDB data management integration
- High-quality product visuals
- Recipe section for deeper engagement
- SEO-optimized content strategy
- Mobile-responsive design for shopping convenience across devices
Tools Used:
MongoDB, Figma, Photoshop, Google Analytics
Target Audience
U.S.-based culinary enthusiasts interested in Japanese cooking; consumers seeking quality, traditional ingredients and recipes.
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Ready to take your product to the next level?
Let’s discuss how we can bring your innovative ideas to life.
-Chay Land, Product Design Consultant