.png)
Tapatio
Shopify E-Commerce for a Hot Sauce Icon
Project Overview
Tapatio wanted to expand its digital presence and connect with fans through e-commerce—offering both its signature hot sauces and branded merchandise. The goal was to create a bold, user-friendly platform that reflected the brand’s personality and inspired purchases.
Our Role
We designed and built a Shopify store that:
• Showcased Tapatio’s full product line and branded apparel
• Reflected the brand’s energy through bold visuals and storytelling
• Introduced a featured recipe section to drive product exploration
• Optimized the experience for mobile and search visibility
• Delivered a clean, intuitive path to purchase
Impact & Results
The new e-commerce site helped Tapatio grow both sales and audience reach. Online sales increased by 40% in the first 3 months, and engagement improved by 25% as users spent more time exploring the site. The platform also expanded the brand’s fan base, resulting in a 15% increase in total users.
Ready to Spice Up Your Brand?
Let’s create a bold e-commerce experience that turns fans into repeat customers.
Key Deliverables:
- Branded Shopify store with responsive UX
- High-impact visuals and product page design
- SEO-optimized content and featured recipe section
- Mobile-ready layout to boost conversion across devices
Tools Used:
Shopify, Figma, Photoshop, Google Analytics, Canva
Target Audience
Hot sauce enthusiasts and food lovers; loyal Tapatio fans seeking branded merchandise; home cooks looking for recipe inspiration using Tapatio products.
.jpg)
.jpg)
.jpg)
.jpg)
Let’s Build the Right Product—Together
Whether you're launching something new or refining what already exists, we help you design with clarity, purpose, and results in mind.
-Chay Land, UI/UX Design & Consultant